Expectation is a complex dynamic concept that can be applied in the field of health. Many researchers have developed various theories about expectations. Self-efficacy and modification of behavior consist key-elements for the fulfillment of an expectation. Apart from personal expectations, significant role play social expectations as they arouse by the interaction of individuals. Regarding health sector, the concept of expectation describes what users of health care services expect to encounter and what they would like to meet by them.